Article: Punch - trade secrets revealed

It's a funny thing that one of the many things we all agree on is how we loathe poor business practises in it's myriad of forms from bad HR departments through to aggressive sales practises and appalling customer services, yet the maxim is, "there is no such thing as bad publicity." I would beg to differ as enough bad publicity really ought to result in any organisation, enterprise or business failing or at least result in it being overhauled sensibly in the case of government departments and services to the public.

When you make contact with such organisations and services you often waste your phone bill waiting for someone to answer or waste time and money on emails and letters sent to either get no response at all, abusive response or fobbed off entirely. Such practises should indicate that the service (or product) is not worth the hassle of seeking via that supplier. Things become more difficult when there is no alternative e.g. health, education, utility sectors etc. 

If you finally get through often you find the people responding don’t have a clue what you are talking about because they ‘haven’t been trained yet’ or are ‘only temps’ and ‘it’s not MY fault’. Of course it is... you didn’t have to accept the job with no training with ANY company or engage with any enterprise that only employs lobotomised baboons for staff because that is what it’s actually run by. Then again when that's the only work you can get what can you do? You can complain to the authorities that regulate as that is what they are there for and the media is only too happy to support you in that.

If you’re financially stable enough and a humane being you would just leave and take your chances with the people YOU respect. In the case of government we voted them into power or let get in there by other means such as disinterest, fear and apathy.

When you finally calm down enough to explain the problem you often are told that they have ‘never heard it before’ and can’t understand what on earth you are talking about. BULLSHIT. They hear it all the time AND it’s what they complain about all the time  themselves! Does it change anything... er no. At least, not as often or as speedily as it should in the case of larger organisations who can afford to lose thousands of customers a day by being rude to them or non-responsive... or can they? From supermarkets to mobile phone providers, customers are getting increasingly adept at naming and shaming and voting with their purses and wallets.

When organisations do a fix of the problem it can get worse, so they do another fix based on the bad practises they started with to make matters worse. So you go to their competitor and it it can be the same story but with more buttons and prettier and more plentiful flashing lights! If your computer program does not work in so far as being able to save things or edit things without a glitch do you REALLY think all those bright new shiny flashy things on your NEW gadget will work any better? I mean really, do you?

How often do you use the extra shiny flashy things anyway? The more we have the more confused we get! At this rate chalk, slate and carrier pigeons will soon be the height of fashion again so it’s best to invest in them early if you want to make a killing financially.

Oh... and then there’s the accounts department that never compensates you and we wonder why we end up in a financial crisis when we refuse to spend what money we have and just stuff it under our matresses instead.

It's as if, if we’re not corrupt we are inefficient, if we’re not inefficient we’re stupid and if we are not any of those we are having a breakdown which puts extra strain and pressure on poor sods like me who’s duty it is to mop up and fix things properly only we can’t now because we all just want to have our breakdowns en masse in piece and quiet thereby transferring the pressure and mayhem to someone else for them to take their turn at having a breakdown later. Er... that ain't gonna help.

“Anyone for Beachy Head,” was actually a comment from a brilliant finance manager (now Finance Manager/Venue Manager/Ops Manager/Tech Manager and assistant to the Managing Director of the entire company due to cuts!) But they and the company are still going because they are that determined to succeed and overcome every challenge that comes their way. At the time I said we’d need a convoy of double decker buses to get to Beachy Head at least! (Beachy Head has the reputation of being a prime location for committing suicide for those of your that don't know).

Nothing much changes and what does, does so slowly except when people panic.

Well to ensure things change for better more rapidly I’ve come up with a cunning plan that may, or may not involve... a turnip (ref: Blackadder TV series). It depends on whether or not it needs inserting sideways I think. Then again a caber might be better for some customer service, HR and finance alleged professionals.

And it is simply this... I think what we perhaps need is a name and shame customer service blog site that is owned by everyone to cheer us all up and it would help vent some of our frustrations SAFELY without actually killing anyone. No, I didn’t say I would kill anyone with anything... actually being from Irish and Yorkshire descent rather than a turnip, I would most likely opt for something like a shellalagh smeared in pigeon droppings inserted sideways and send in a ferret with a potato to fetch it out again ready for the next arsehole as punishment. I like to be thorough and think ahead. It was the way I got inspired by proper professionals.

Anyway... I was thinking something rather like this... only with much larger boxes to fill in. It’s how I keep my records. I am very sneaky because I then go off and tell regulatory bodies first about bad practises and breaches in the law as prevention is always better and cheaper than cure... and there's always tweeting to the Prime Minister if you have a rotten MP or government department.

Here's just a couple of minor examples from my archives... Blurb.com will be named and shamed next year in full unless it gets it's act together beforehand. I'm over 70 emails of complaints in and they have stopped responding altogether over some basic errors that could be easily corrected if they had wit enough to bother.

Company	Contact	Problem	When	How	Who	Responses	Why	Outcomes	Resolved
Hermes		Poor strategic planning and non-payment of staff who were trying to save them money by coming up with something better	2 years before and during the Olympics 2012
Fed Ex		Poor delivery of goods as customer could not leave signed authorisation note in the street to be blown away or stolen	Oct 2013

I also research the CEO’s history and then nudge the media behind the scenes so everyone can see where we at with regard to making services and company policy and procedures work for customers and service users!

It's far quicker than going through the hassle, time, money and expense of court procedures. I mean let’s face it and be honest, trial by media really has something going for it these days, doesn’t it? AND it has the added benefit of making us feel a whole lot more secure too as others are only too eager to pipe up about their bad experiences and it's all highly theraputic to begin with at least. With all these oh so necessary, must have devices and channels we won’t be short of options to name and shame anything publicly ever again. Just one tiny weeny snag with all that though...

ALL THIS TECHNOLOGY STILL DOESN’T WORK AS IT SHOULD ANYWAY. Internet of things = Internet of dreams is more akin to the internet of doom, despair, rant and vitriol and personal abuse unless you can phrase things politely, ethically and with logical argument... it takes practice and I have still not reached perfection on this myself. Being human I don't expect to either.

Brains the size of planets? 

(Ref Hitchhiker's Guide to the Galaxy, book film, radio and TV series). It can be more like brains the size of fossilised car parks obliterated by all known chemical weaponry and nuclear bombs! I mean, why don’t scientists and inventors behave as such and get opinions first from the point-of-sale customers that will use their marvellous products and services because be assured they can tell you what risks, hazards and potential dangers there are if you ASK them first. Doh!

What I would like science to do before proceeding with any more bright ideas to drive us all insane, violent, to mass suicide or war is to anticipate outcomes more, prior to release of products perhaps with all governments kicking their arses all the way.

So to help with all of that... we need new form of course... As it happens here’s one I prepared earlier, and we the public could get to monitor progress for once... as it happens!

Item to fix	By what date	Why not done	Who’s being sacked	Why not sacked	Is it fixed, if answer is no companies funding by every means possible
Customer service
Website
PC program
Finance
Credit Control
New product or invention
New service

What we also need of course is a list of employers that are breaking the laws of every land for NOT complying with them for all the things they do wrong with money. Personally I will leave you to design that one for yourselves for the list of categories stretches from here to infinity for all eternity and beyond... or so it seems to me. But what would I know, I and my former colleagues in health care only have to patch you AND the transgressors up all the time.

“Which currency would you like to pay for your health, social services, charities and ‘benefits’ in? Blood, death, war or cash sirs?"

 Mindwalking

However, here are just a few of the more notable names in my historic list so far of those who have not abided by the law or who have tried to sue me for things which were not my fault. ALL of whom I have reported to the appropriate authorities already and being historic cases I cannot comment on their practises now.

Tangelo Designs from Barton-le-Clay (non payment of work)

Leisure Connections, Hertfordshire and Bedfordshire (breach of employment law, non payment of work)

Luton Borough Council (breach of employment law, awful HR department)

Aylesbury Vale District Council (breach of employment law)

Rushmere Wynne plc (Corrupt business practises, company long since taken over YAY!)

The list continues to grow. Still outstanding for reforms which are under way is of course...

Department of Work and Pensions (non payment of entitled benefits)

It remains to be seen as to whether or not the current overhaul will fix the basic essentials properly or not. So far it isn't for too many people. Then we'll have an election which may or may not result in it all being changed back to what it was before again I suppose. And they call this progress! 

I can say all this because to me it matters not how or when I die, others will ensure that these matters are resolved eventually. It would be nice to think that the solutions come in time to prevent the casualty list of those who suffer or die as a consequence of badly conceived ideas getting longer. What is vital here is for our governments to ensure that all organisations DO abide by the ethical laws of their lands when it comes to business practises so perhaps they will take this suggestion... 

Dear Governments

Please make it easier for everyone to report illegal practises by providing us all with the necessary vehicles to do so and the appropriate regulatory authorities to force compensation out of those who cause the financial abuse of others to the detriment of the whole economy globally. Perhaps several dedicated websites to that purpose might help. #Justsaying, #justanidea. 

High time that nice companies, enterprises and organisations ALWAYS finished first. High time that in the event of economic collapse there are safeguards in place to prevent community services, vital to the health of any nation ever being in any jeopardy of failing to save lives and prevent suffering.

Just because things have always been this way does not mean they have to remain in chaos. We all have a part to play in preventing disasters no matter what our role, position, background or personal circumstances may be. I am a 'positive possibilitist' I hope, dear readers, you are too. 

Keep calm, keep focused, be considerate of all and above all play nicely and fairly and maybe we can eradicate corruption, cruelty, poverty and abuse of all kinds from our planet in as little as 100 years. For that to happen it requires teamwork as never before as we now live in a world that is totally connected financially. What we now need to do is be in agreement ethically. What matters is not what mistakes are made, but how we resolve them sensibly for a healthy future for every individual on this beautiful planet so that all may achieve something of their true potential. Good luck everyone in that endeavour for all may profit, each according to their abilities and desires. Luckily not everyone wants to be the richest or most powerful person on the planet anyway, so why the fear that the rank and file want their jobs? Daft is what I call it. 

Founders Thoughts: Where are we heading and why?

The primary reason I am passionate about the arts is that they are the safest of all havens for all our thoughts, feelings and opinions. It is there and nowhere else that we have an absolute freedom to express ourselves regardless of the judgement, prejudice and criticism of others. Whether we share such personal expressions is entirely in our own hands, but I would argue in many ways we are foolish not to because it is the safe outlet for our fears, doubts, outrages, anger and deep concerns. It is also though, the home of our laughter, our joys and most of all our dreams of a Utopian world.

If we take a look at how science fiction has become science fact at an alarming rate this becomes more obvious, yet it is just one example of how the arts can help us. (Stick with me and I'll explain how and why I believe it can help even in business terms). From science facts come new initiatives to help with solving health care, new inventions for manufacturing and every kind of product which in turn inspire the arts to generate a whole new batch of dreams.

Any word in the English language ending in 'ology' is a science (a study of), so the relatively new kids on the block of sociology and psychology also are beginning to play a huge part in influencing where we are heading and why but, their influence is not powerful enough yet to help us to avoid the pitfalls that we as a species keep repeating because we are fallible. All of us are fallible, without any exception.

Sadly the truth is, we will never become less prone to cock-ups unless and until we learn to be honest about our own faults, face the hard lessons that they teach head on to overcome them before we can ever hope to avoid the repeated mistakes of mankind since we learnt to think. 

That in essence is the nub of all our problems in my opinion. No, I am not the Messiah or Einstein but frankly for the mess we've collectively made of things, if I were God I would be throwing rocks at the planet by now too simply out of frustration for not learning from our mistakes.

What I feel needs to happen is for us all to stop, pause and reflect and use our capacity to be logical and ethical to collectively work things out through negotiation and yes, through tough decisions and measures to stand a chance of cracking this eternal knot of boom and bust, rich and poor, famine and feast etc etc. On our side we have information, but what use is it if we are only going to waste it by continually deploying it as a weapon instead of using it as an asset that can help.

Information is power

Scary to think how much information every government has on it's people. In safe hands it should never be a problem, but sadly we can not ever guarantee we have safe hands as power has this nasty habit of corrupting and confusing even the best of us. Perhaps though if the world leaders were to agree to use personal information to help identify people at risk or those likely to commit crimes we might start to get somewhere rather nice. Interesting fact: 75% of criminals are illiterate! Er... hel-lo! So what does that tell us then? It tells us that to reduce crime all we have to do is find other ways to teach people to read, write and count. Viola! One problem could be solved as easily as that.

A question of money

Here we go... This is the most problematic issue of all to agree to get right to be fair to all. As I've stated many times before I have no problem with people earning huge salaries so long as they pay their taxes and sadly some of the worst offenders of all are big businesses including many multi-nationals. This I hope explains why I am so passionate about social enterprises as that model, in it's myriad of forms, I believe is the way forward because... at it's core it means that we can only ALL benefit, simply by giving back to the communities which precisely are what the foundation stones that supports everything we do and supply everything we need to be able to function. It really is (or could be) that simple.

Finally, and this is something I have learnt from psychology, we all have the capacity to imagine ourselves to be as wise as Solomon or as villainous as Hitler. Which do you and your loved ones wish to be? It comes down to a matter of choice and in that choice we can all do a bit to help each other just from our own doorstep, be it at work, in the community or at home with our personal relationships. There really never need be a situation whereby a few are responsible for so much if we all help. It is perhaps the most sad indictment of all that we have awards for what we consider to be remarkable people for their dedication to caring for others. Surely we all should share in such accolades for do we not all have that capacity?

"Never in the field of human conflict does so
much depend upon so few to rectify so much." 

Mel Dixon 2013

Are we a team or not? Do we want to be? More pointedly, do we need to be?

Founders Thoughts: Voluntary and apprenticeship magic

The trouble with anything purporting to be magical is that magic comes in two forms - good and evil, so whether you are interested in signing up for voluntary or apprentice schemes is best to be aware of what should be the benefits and how to reduce the risk of the pitfalls. That applies to candidates as much as enterprises and organisations. 

Voluntary vehicles

With voluntary positions, the aim is to for the enterprise to gain an extra pair of hands and for the volunteer to gain from having a new experience. Unlike apprenticeships there is no formal training requirement and there are no wages whatsoever, although some expenses (e.g. travel, meals and where applicable accommodation) are sometimes offered. Expenses are not compulsory for enterprises to pay, but it is advisable if you wish to retain good volunteers to secure their continued interest and loyalty.

The whole area of the voluntary sector is riddled with challenges to overcome and grey areas such as how do you run a voluntary organisation when you cannot hold people to a contract when they are volunteering for you? How can you maintain consistency of service and/or product delivery with a high turnover of staff that continually need induction training of some kind and who can say, "I'm sorry I can't (or won't) do that task." The answer is to employ key personnel and pay them a wage, but that is not always possible. The Citizens Advice Bureau for example is a charity that is staffed almost entirely by volunteers from all walks of life.

Volunteers though can become dissatisfied because of the lack for formal training, a structure to their expected duties and opportunities for qualifications which the organisation may simply not have a budget for. However, to gain an insight to new job roles; to hone or gain new skills or confidence or to simply make new friends it can be an invaluable and profoundly rewarding experience.

Local Community Volunteer Services (CVS) can play an important role in helping to match interest from prospective volunteers with the skill needs of the enterprise. However, it remains the responsibility of the organisation to be clear and adhere to what they can offer and be diligent in ensuring that they are organised when it comes to making contact, with volunteers and keeping them them informed.

My own experiences echo this for as a former manager who helped to develop volunteers I recognised the importance of listening to their interests for development so that it became a exercise in negotiation to ensure a happy mix of something for them, and something from them for the company. However, as former volunteer I have had a couple of negative experiences due to expectations that I would go beyond what I had offered for free with no pay, but mainly due to the length of time it takes for some organisations to get back to me as to whether they needed me or not. Not good, fortunately though the majority of organisations offering volunteer work do not behave that way. Most of the time I am happy to report no such problems whenever I have taken on voluntary work.

Who uses volunteers?

Voluntary positions can be on offer from just about any type of industry regardless of it's legal structure these days. If you are an employer please be aware that as much time and effort in terms of pre-planning and monitoring is required to be in place for volunteers as much as any paid member of staff. If you doubt that, ask any social firm. Social firms specialise in offering as many opportunities as they can to disadvantaged people. Do not confuse them with social enterprises who may or may not do the same.

The motivation behind why an individual wants to volunteer is extremely varied and so you'd be wise to tailor duties to those requirements. I personally frown on any organisation that uses volunteers (and/or apprentices) as a cheap source of labour not least because it can all too easily lead to a devaluing of their contributions to the whole operation and to society. Without such people many organisations simply wouldn't be able to exist, function or survive including some rescue services such as mountain rescue, RNLI and Air Ambulance.

Recommendations for Volunteers

If interested in volunteering I recommend you do a bit of research on the organisations you are interested in beforehand. Organisations can range from charities, social enterprises, councils and as well as many private enterprises. If you don't know if an organisation welcomes volunteers, phone up and ask and quiz them about what they can offer as standard to volunteers; what benefits they could offer specifically for the role(s) they want volunteers for and what level of regular commitment is required in terms of your time.

Most organisations have websites for your to contact them direct (ideally by email so that you get things in writing), but many of them these days will only take volunteers via a CVS, the VSO (Voluntary Service Organisation) or similar organisation. The aim of these organisations is to encourage volunteering, but also to ensure that both parties are a match where at all possible and all are only too willing to help.

The sorcery of apprenticeships

In common with volunteers, sadly there are some rather nasty employers who view apprentices as a source of cheap labour whereas the intention is to provide people with formal training via apprenticeship schemes. Originally apprenticeships consisted of being paid a living wage and several years of training. It could be argued that for some professions they have never stopped, e.g. medical, legal and financial professions whereby it can take seven years before one is fully qualified.

Modern apprenticeships differ as they are geared toward training people for a shorter period of time and combining it with qualifications which it is hoped will always be an asset to the individual to help them to secure a living wage. Though apprentices get an income, it is not enough for them to live independently unless supported by other means e.g. benefits. 

Most schemes run in conjunction with colleges or universities so that the theory and some practical experience is covered by the college leaving on-the-job training to the employer. While there are some rules and some forms of assessment regarding the employer's part in training, they are not generally geared to be as measurable as educational establishments, which is how employers who have no intention of offering even a useful work experience can take advantage.

While schemes run by education providers will ensure there is an employer already signed up offering work experience, they can only do so much to ensure that experience is to a high standard. Employers, may or may not have affiliations with a particular college, much depends on the nature of the apprenticeship itself. Qualifications may be deferred to later on in the apprenticeship e.g. after company induction training has been completed. Both training providers should have clearly defined structures, aims and objectives and should adhere to and deliver them.

Assuming that all goes well for the duration of the apprenticeship, by far the biggest pitfall for apprentices themselves is whether or not there is a job offer at the end of it at the going rate with the company they have worked with. Perhaps that should be incorporated as a mandatory requirement for all apprenticeship schemes so that at the end of the training process a secure job of at least one year is offered upon successful completion which could either be part or full time. I believe apprenticeships should be looked upon as in depth and intensive probationary periods for new paid employees, after all is that not original intent behind all such schemes?

True magic

Voluntary and apprenticeship experiences can be wonderfully magical and rewarding for all concerned. Regrettable isn't it, how the few can mar even the best of schemes to ruin the good works and dedication of so many. That's not to say there is dishonour in companies who offer apprenticeships every year and who seldom employ afterwards, but the hope is that some of those apprentices are securing employment from them afterwards. Candidates should be bold and ask what percentage of people secure related paid work upon completion before deciding upon which scheme to sign up for.

In theory if the employer's enterprise is viable it should be progressing and therefore recruiting new staff from their apprenticeship programmes as for them it is a sensible way to ensure that new staff are moulded to their way of working while benefiting from essential training at reduced costs. Intelligent employers should be factoring in contingencies for hard times well in advance in their projected forecasts which should always be taking into account trends as well as the overall economy; therefore they should be able to say with confidence that a job would be on offer if the apprentice performs well enough i.e. passes.

Whether you are an employer or a candidate interested in these opportunities, it pays to do your planning and research first. All work relationships that are effective are based on a mutual agreement that not just should, but will benefit both if handled correctly.

Article: Are grown up politics on the agenda?

I was reminded this week of a well documented and reported case of Institutional Neglect where an estimated 1,200 died due to (as the investigation found) cost cutting measures taken in order to meet government targets. The cost cuts were made to staffing levels and in training and the industry in which this happened was health care - Mid Staffordshire NHS Trust 2005-8. I believe it's since improved enormously due to additional support from government. Does that mean deaths have to occur again before government will assist?

Alarming to think how recent that was, and alarming to think what might be happening right now as a result of so many cuts to community and public services. A different government it maybe but the same high risks are there. The same questions have arisen over the Winterbourne View abuses in August of this year.

The cuts have also hit charities, advice services, benefits, councils (who provide a vast range of community services from refuse collection to housing as well as being involved in the provision of educational and social services), and all three of the emergency services - fire, police and ambulance. Don't be surprised if rescue services cannot attend in time when cuts have meant a reduction in equipment and resources all three services want to attend fully equipped, but... If you are contemplating riots though, think again. The police are not the hardest hit, the ambulance service is so if you get injured... good luck.

Meanwhile financial services seem to have found the money to continue to advertise the latest 'must have' products and services such as personalised credit and debit cards and extortionate rates of lending for short term loans e.g. 3-4000% APR interest rates among other things (that means for borrowing £1 you could end up paying £4001.00 unless of course you can pay back early). They strike me as insensitive at best but mostly out of touch with the majority of their consumers - the latter example seems hell bent on profiting from other people's misfortune. I have never fathomed how usury could be legal, but apparently it is; nor can I fathom how it can be legal to have such advertisements on television in an age when ads for smoking is quite rightly banned as detrimental to well-being.

While Mid Staffordshire NHS Trust will undoubtedly have no choice but to learn from it's mistakes, it seem less likely that big business ever will. The drive for consumerism has reached obsessive levels it seems regardless of whatever suffering maybe happening in the world outside of the commercial world. It's almost as if there is a growing belief that any and all hardship are just nasty myths to spoil commercialism's fun.+
Perhaps what is even more alarming is the charting of government responses to serious issues such as child abuse cases, discrimination and equality as it's only really in the last decade or so that much has been done, but boy, what a flurry of activity there's been. Here's just a few examples...

• No Secrets Guidance 2000
• Every Child Matters Initiative 2002-3
• European Convention on Human Rights Act 2003
• Children Act 2004
• Mental Capacity Act 2005
• Safeguarding Vulnerable Groups Act 2006
• Mental Health 2007
• Health and Social Care Act 2008
• Common Assessment Framework for Children & Young People 2009
• Working Together to Safeguard Children Guide 2010
• Health and Social Care Bill 2010-11
• Equality Act 2010
• Protection of Freedoms Act 2012

It's as if our governments (for they've changed in the last 10 years) are on a catch-up spree with what has been widely reported and known by professionals and communities for years. I'm not complaining that it is at last happening though. these laws apply to every single individual working within any and all sectors involved with the provision of services for others. It's a serious commitment and yet the wages for the average person working in these sectors remains below the national average. By contrast if you are a business, Employment Laws, particularly the Equality Act 2010 and Health and Safety Laws are the minimum you need to know about. Perhaps governments in the future will eventually also get round to penalising and amending laws to reduce bad practises in businesses as vigorously as they do social and health care and come to understand what the majority of honourable businesses need to be able to function.

I've noticed on twitter that ethics are rapidly becoming a 'must be considered factor' in governmental policy making now. Disgusting that it should have taken this long to get to be on the agenda if that's the case. Perhaps if it had been factored in earlier we might have averted another global economic crisis. Maybe in this decade, new laws will not only finally catch up with what is required to protect the vulnerable, disadvantaged and basic human rights, but also aid businesses and encourage an increase in ethical practises there too.

Most significant of all would be a change from governments that instead of catching up with the rest of us, are ahead of us in anticipating what we will need so that instances of institutional negligence and financial crashes become less likely due to laws being brought into effect in time to prevent such things ever escalating to such woeful proportions. One can but hope, but there's a snag with all this.

While different parties continue to concentrate their efforts on bickering and slating each other I fear we will continue to get no where useful fast. In addition, while some legislation such as the above is undoubtedly beneficial, other edicts have proved counter productive and led not only to people feeling their can't or shouldn't do things for themselves but that they are safer in legal terms not to do so. A simple example: Some organisations will sack staff if they use a fire extinguisher to put out a small fire in a bin as having a building burn down is less damaging to their reputation than risking staff injury. It's as if we are heading for an age whereby none of us will do anything unless under license from the government. Costs can be recouped for a burnt building through insurance in a lot of cases after all.

More or less legislation?

For me, it is not a question of whether we have more or less legislation, but a question of whether or not the legislation is of value. Sensible legislation that empowers rather than debilitates us all from being able to function and develop regardless of which sector we work or are involved in is, in my opinion wiser than legislating on every issue that arises. We should amend and create laws that help protect, secure and safeguard our goals to work, live and co-exist in harmony and safety, but not have laws that restrict or discourage our ability to work things out for ourselves as it can all too easily prevent and prohibit progress.

Sooner or later, (though probably not in my lifetime), I would like to think that politics and democracy itself will have a major overhaul for as it stands, changes of government seem to invariably lead to more confusion, u-turns in approaches of the management of vital services when they should of course just be evolving and developing for the benefit of all.

It is why whoever is in power these days invests in independent think tanks. However, given that each political party employs different 'independent' thinkers one cannot help but question if they are independent at all. Is anyone devoid of political bias? Does the party in power actually follow their recommendations or only as and when it suits their own political agenda? In short I feel we need more agreement from our all our politicians these days rather than discord. Why is it that our focus is continually on our differences instead of what we all have in common as human beings?

Having think tanks in place now, begs the question... shouldn't we be electing the think tankers rather than politicians? Perhaps we should be thinking about dispensing with political parties in order to force them to collaborate for the common good. Would it not be better to elect individuals according to their expertise and comprehensive knowledge as even within political parties there is disagreement.

For most people politics has become a mix of who has the most convincing rhetoric at any given point over any issue or a question of which personality appeals; but is that how it should be? Policies, when they are revealed, never seem to go into detail about how they are to be implemented. Is that what we want to be voting for in the future?

Just a pondering - I have not reached any firm conclusions myself yet. Collectively though I believe we could do better than what I have witnessed so far during my lifetime and, so long as our emotions and private agendas don't cloud what could be fairer for all regardless of whether we are rich, poor; healthy, ill; working or not, I believe it should and could be possible.

Article: Ethical Trading

Despite appearances I don't like getting involved with politics, but the fact is that the political landscape affects us all, all the time. In a democracy it is a landscape that is shaped by our demands upon it. It is not helpful to merely criticise, nor is it helpful to stay silent when things that have been introduced then turn out to cause more difficulties. Just as no business can correct mistakes if it is not aware of them nor can any government. I wholeheartedly advocate not only highlighting the difficulties we all face but to use our imaginations to think up more viable solutions too. The one without the other is no solution at all. I certainly don't have the monopoly on solutions, no one does. Collectively I believe we can and do find them and always have and will. They we always need amending though, because progress never has had a reverse gear.

Over the past year I have encountered many organisation that are not wholly organised, or ethical in how they trade. If it their administration right, it slips up on it's customer service, marketing, budgeting or how it treats it's staff. While that could be true of any time - enterprises, like government reforms, take time to evolve - it seems more prevalent during an economic crisis. I strongly feel therefore that resolving these challenges requires time out to do so if we are to get on a better financial footing sooner rather than later. Hasty, knee-jerk emergency measures without due research, careful planning including contingencies and a thorough and detailed understanding of all the elements that are in play will only ever result in a deeper and more complex mess to unravel.

Information is the key to all matters, but in a time when goalposts seem to be whizzing about at hyperspeed it is perhaps no surprise to find so many enterprises struggling to function at all, even at a basic level. Take comfort though as throughout history, people will eventually slow down, calm down and stop acting rashly, it's just a question of when.

Do not assume that silly edicts will last - they never have. Do not assume they have been instigated from a sense of malice or cruelty - they seldom are. They arise mostly out of ignorance and fear due to there being little time to think clearly or collect information while the demand is for change. It's as if change of any kind will do, when in fact change at all could be the worst thing to do. Changes only help when they have been well planned and all the information has been collated to restructure a business and/or lead to government reforms that are sensible, logical and wise. I believe we can learn much from history, but what we learn and what ideas we come up with do need to be adapted to factors that we are encountering in the here and now to be effective and for the good.

From where I am sitting, the key change of our times is the growing demand for ethical trading. While it has always been in most people's psyche, it seems to have gathered momentum and a stronger voice in recent times - hence my interest and passion for social enterprises as it seems to yield more solutions than anything else on offer. That is not to say though that it has a monopoly on solutions though.

Why ethics is becoming more influential
In the UK in recent years we have had the scandal of cash for honours and politicians using their power for the betterment of themselves as individuals long before the economic crisis actually hit. It is not surprising therefore that many are still calling for parliamentary reforms to correct such things even now when such things have been reported to have been improved and fixed. The level of trust from individuals and businesses alike in any government has been seriously damaged by these things. It's led to all manner of petitions, protests and new movements starting. Add to mix the struggles that always ensue during a recession and it's no wonder at all that any government will have a hard time of it trying to effect sensible reforms while people are less inclined to trust and therefore talk to them.

What is true of our governments is also true of the world of business and industry. People are much more informed about scandals and corruption in those circles too thanks to the development of the internet and in particular social media and there is no going back on that now. With more information comes understanding of what is unjust, unfair and of how these things have come to happen but without full details again no viable solutions will be found. It has led to a growing sense of unrest and dissatisfaction with how things have been run.

Add to that how the Paralympics and the Time to Change campaigns etc have given disadvantaged people a platform to have a voice this year and it starts to become obvious why morals are becoming an element of social structure which will have to be factored in. I cannot see how such sections of our society can ever go back to being forgotten, overlooked or silenced now. For myself I think that's a positive step so long as we can avoid extremist reactions which could result in a reversal of discrimination against people who have not been so disadvantaged.

Ethics is complicated
We are all products of the societies in which we live. The smaller the circle of influence we move in the more insular we become and the less informed we are. Again the internet and media can help us to be informed but we can only ever make decisions based on the information we obtain. The maxim of 'we only find what we seek' holds true. People do not tend to believe anything that does not suit their own agenda, belief or ambitions unless they actively make an effort to understand and be considerate of their opposition to improve communication and negotiate. When it comes to social issues (which without exception helps form who we are and our opinions), we find the intensity of emotion at it's peak.

For example, is is right for governments to spend large amounts of money on trying to reform convicted criminals and less on supporting victims of crime? The hope is that by making such efforts there would be no victims as there would be no crime if they were wholly successful. Add in the fact that many people turn to crime because they are illiterate and the solution might seem simple at least for illiterate types. You might think it would it be right to say criminals are all mentally ill but by doing so you'd make it more difficult for victims of crime to be treated fairly and NOT be tarnished as criminals by mistake. Yes, we want to contain the worst offenders and punish them, but even some of them have become offenders because of what they have been subjected to. I often confuse people because I refuse to come down on one side of the fence or the other without access to all the facts.

A law has to apply to everyone regardless of circumstances but it should in my opinion have discretionary powers to allow for individual exceptions e.g. parking on double yellow lines to save someone's life, but you'd have to prove that that is precisely what you were doing. Ethics is extremely complicated, so it follows that governments and businesses alike have a hard time of it in attempting to be fair to all.

Gearing up in business and industry
Fortunately in business and industry, away from public and community services (including charities), ethics are far more easy to get right. No sweat shops, no excessive hours of work, rest and meal breaks, and a fair wage that reflects the value of worker's skills are all a good start. Paying staff promptly so they don't have to struggle with finances to get to work, allowing them time off to look after relatives in an emergency and providing good training to help both parties develop and succeed all help too.

It's my guess that those businesses and organisations who are already supportive of their staff AND the community will be ahead of the game for the future. Those who provide work for disabled and disadvantaged people, who support public services through giving a slice of their profits will be the most profitable by growing ever more popular and therefore successful. The one common factor all people respond to, is giving more to those who support them in their hour of need and this is something all employers would do well to invest in as their greatest asset will always be their own staff and the broader community, as working or not we are all a part of it. Employers could, and I think eventually will, change not just our current economics with regard to trading, but the political landscape too. For me, it's just a question of when, however, now seems to be as good a time as any to start trading ethically if you are not already doing so.

Research File: Three essential preparations for success in marketing

Following on from 'The lynch pins of efficiency' I thought it might be worth sharing and extolling the brilliance of a few another group of highly skilled and helpful professionals if you're budget will stretch to be able to afford the employ them. Namely marketing professionals which often double up as sales reps and customer service professionals too.

Customer Services and Marketing departments should, in my opinion at all times, be working closely together. Be aware that although there can be and often is much crossover in smaller companies the knowledge base and skills are very distinctive in what they do. Do not confuse the two disciplines. Both can increase or reduce profit margins of the best of strategic plans for any type of organisation, it all depends on whether you have selected, invested and instructed wisely. The rule of Garbage In = Garbage Out (GIGO) applies to any and all.

For the purposes of this article, I will concentrate on Marketing and follow up with a separate one on Customer Services. For the small enterprise it is debatable as to which you start employing staff to do first. My advice is to go with personnel with who will cover your weakest area in skills, knowledge and interest. As ever it is pointless to employ anyone if you are then not going to trust in what they are employed to do and end up doing it yourself. So if you enjoy marketing and are less comfortable with customer service issues or simply find you don't have that much time for them employ a customer service person, and vice versa.

As a business you should already have identified your target audience for the products and services you offer. You should already have done at least some basic research on the demographics of that (client/customer base including location, ethnicity, age, gender etc), and above all have a realistic idea of what they could afford by way of price. If in that research you discover your target audience cannot afford your pricing it would suggest that you are targeting the wrong people or quite simply pricing yourself out of the market. It suggests you might be trying to promote the wrong thing entirely.

When offering community services this becomes an extremely complicated and complex equation to get right and perhaps goes some way to explain why so many private sector companies would rather steer clear of actual service delivery as the profit margins and therefore sustainability and development prospects are simply not profitable enough (if at all) to be of much interest to them. I personally think that is precisely why they shouldn't take control of such services, advice and experience though are always welcome. The private sector are when all is said and done in business to make money first and last. Products even to disadvantaged groups however are much easier for the private sector to make a profit from.

If you doubt that, just think how successful the private sector is at marketing and selling any and all household items let alone standard office materials. Be warned though... Do not be tempted to mimic their marketing campaigns if you are a small enterprise because such campaigns work precisely because they have the budget to indulge in full-blown saturation marketing techniques across all forms of media... extremely costly and skilled! That said an intelligent bit of wording and imagery makes all the difference between winning an audience or alienating them and potentially losing them forever. Know your target audience or service users inside out!

Selling ice to penguins

The most talented of marketing people could literally sell ice and snow to penguins if it wasn't for the fact that penguins are more intelligent than human beings. Penguins happen to know that ice and snow are resources freely available from nature and know where to go to find it. Indeed no other species needs money to be able to eat, rear young, educate them or house themselves which is why I often find myself getting jealous of them. Sadly, as yet I haven't found a way of becoming another species during a recession! Mind you, other species don't have the time to develop interests and hobbies as we do so I guess it evens out.

The big boys invest phenomenal amounts of time, energy and money in research not least in understanding human psychology. They use that to shape how to communicate with their target audience, which is how they end up seducing us into believing we need or must have things that actually we don't. They create interest in things that have never occurred to us, fear of things that we shouldn't be worried about at all and above all a demand from us that we have never desired before. A good example is of this is chunky bars of chocolate. The exact same chocolate can be and is used to produce a myriad of shapes and sizes and it can only ever taste the same but we are seduced into choosing how we like it presented even as far as having it segmented to make it easier to break.

Every day I try my best not to be tempted by things I don't actually need or never had an interest in, but everyday I fail! That, dear readers is what is it is to be muggle in a sophisticated, complex, dynamic, often maddening and frustrating, fascinating, developed, free market social structure. Like it our not, we all contribute to it and we all seem to have a love/hate relationship with it. If nothing else you have to give these people credit for their ingenuity. So, what lessons and tricks can a smaller enterprise learn and use from all this to help them earn a healthy crust?

Three basic marketing essentials

1. Surveys - As outlined above get to know your audience, what they like, dislike, the language they use - how they tick. We are all customers so think about what how we like to be communicated with as a starting point and this should help you avoid some of the bigger pitfalls if you do nothing else. Before starting any enterprise though you should do two forms of research the first of which is to test if your idea will be of interest to anyone at all by conducting a survey.

Top tips for customer surveys

• Remember everyone is extremely busy, so phrase questions simply  
• Keep the survey short and to the point - ask only things that you absolutely need to know and ditch any that are just too detailed, complicated or that are off the primary issues you want to find out about 
• Never have more than three priorities to enquire about in any survey. 
• Never bombard people with dozens of surveys and always provide a simple comment box at the end for your sample audience to elaborate and speak freely as learning what people hate is as valuable to you as learning what they like 
• Always make comment boxes optional and supply contact details should you strike lucky for people who might well be your first clients.

This you can easily compile a survey manually via hardcopy/paper, but remember there's no guarantee people will mail them back especially if you are expecting them to pay for the privilege - hence incentives such as freebies can be useful but it's more expense to you. Email surveys tend to get higher levels of response, or on the spot surveys for feedback after inviting people to attend an event. There are dozens of online free to use survey programs these days, but be aware they don't usually provide the analytics (breakdown of results) so you will have to work it out for yourself. It's why even the free services are often enticers to those analytics which you then pay for. Be careful some of these links may charge from the outset.

Seven random links to online survey programs
http://www.quicksurveys.com/
http://www.keysurvey.co.uk
http://www.checkbox.com
http://fluidsurveys.com
http://en.surveyshaker.com/shaker/
http://www.sogosurvey.com
http://www.surveymonkey.com/

2. Market research - It is essential that you know your market to gain knowledge of where you will fit in and to help identify your Unique Selling Point (USP). Questions to consider asking yourself include who are your competitors or who offers similar products and services if you are a charity, public service or social enterprise.

You can do this quite simply but searching the net, saving the links so you can refer back to them and assessing if you will be duplicating (therefore in direct competition) or offering something original, new or different in style or delivery. From both your customer survey and your market research you can start to think about pricing, but never before. Even then you have a long way to go to get it right as you have to factor in costs of materials, hours worked, overheads, staff etc. 

For any new enterprise this can all seem extremely daunting and arduous, but it is vital to do this if you are to succeed. Luckily there are excellent business advisory services to help you every step of the way.

As mentioned before in previous blogposts on here, any organisation dealing with the delivery of services and products to the community should try to avoid duplicating what is already out there to provide a broader range to the community. I happen to think that's not a bad approach for private sector too as no matter what you do, we humans are determined to remain fickle so will ultimately choose from whatever the range of options happen to be available at any given time. The broader the range, the more choice we have. In a recession I think it prudent to bear in mind that diversity can only help as it could mean the difference between recovering from an economic crisis quickly or it deepening.

You can back that bit of research up with exploring what the current trends are for any given industry sector, again online and some are free er... at least initially! Most will offer a 30 day trial period to get you interested in purchasing their services, but my advice is don't until your budget can sustain such a cost comfortably and until you business is sufficiently developed to warrant it i.e. you've employed your first marketing person who should understand how to get the most out of such services.

At the end of the day, even global marketing service companies don't want to waste time and effort on customers who cannot afford to pay for their services or products. They should all be delighted for you to test drive them though as word of mouth and feedback can only help them. Expect lots of emails if you sign up to any of these things, even if you close your account. Fair warning, I feel. Most of these cover global markets, but the more precise you are when you ask your search engine (google, yahoo etc) to find something, the more of a match the results will be.

8 random links to industry trend and analysis information
http://atlasnetwork.org
http://www.gekkomarkets.com
http://trendwatching.com
http://www.bizstats.com/
http://www.businessmonitor.com/bmo/
http://www.satellitemarkets.com/
http://www.tableausoftware.com
http://www.demographicsonline.com

In addition there are countless blogsites, website, books, magazines etc on what is 'hot' and what is 'not'. It is what you will eventually need to learn about if you are successful enough to make it big, but even for the smaller business, small snippets from such sources of information can make all the difference between avoiding launching something at the wrong moment or not. Timing, in marketing can be everything. Here are three more examples of some other online resources useful for research, again at random, note that Mashable is industry sector specific therefore there is bound to be something somewhere on the net for your industry sector I would hope.

http://resources.mediatrust.org
http://mashable.com/
http://www.profitero.com/

3. Unique Selling Point (USP) - arguably the most crucial moment in launching a new enterprise, product or service. Identifying your unique selling point needs careful consideration and should not be rushed if you want to succeed. You will find, as I am right not that it will need refining as you develop. It is, if anything an evolving beast because you should always be aware of trends and changes in what your target audience likes, dislikes and develops new interests in. You might trigger those things or you might not. That in essence is the difference between success and failure - the ability to adapt and change when those two key elements do.

Three golden tips on identifying your USP

• Do not based it on price and leave it at that. Yes price matters but has been categorically proved not to be the ultimate deciding factor to winning customers and clients
• Do not base it on customer service alone. As above!
• Do look at the detail of what your are proposing to offer, the how, what, why, when, who and how as that is what will make all the difference in the world

In conclusion, I hope this will help you to understand why it is that charities, public services, community organisation and social enterprises all have such a hard time of it to just get themselves noticed in any marketplace. I hope this will help explain why so much money now has to be spent on marketing for global charities such as The British Red Cross and why what salaries are paid are actually really good value for money as they seldom reflect the skills - let alone the man hours - of those making these things happen at all.